Luc Atangana

Why An SEO audit?

If you ask most SEO specialist “Do I need SEO?”, there’s a good chance most will tell you yes, reguardless of your website, business, and/or industry.

You can’t really blame them (well you could technicaly). After all, to a SEO specialist, SEO is his/her your livelyhood. It only makes sense you’d want to sell it any time you can, to as many people as possible.

Though it is technically true that most businesses need SEO reguardless of business or industry, the level of SEO you need can widely differ depending on what kinda business you run, or what industry you’re in.

For example, if you decided that you would like to start selling pink & blue plastic-free reusable grocery bags, you’d probably need less SEO than someone in the real estate industry.

The real estate industry is extremely competitive and trying to rank a website in that industry would take hurculean efforts.

However, the plastic-free reusable grocery bags industry is alot less competitive. If you wanted to sell only pink & blue bag of that kind, it would take little effort to start ranking for keywords like “pink plastic-free reusable bag” or “pink plastic-free reusable bag”. This is because you could possibly be the only person anywhere online selling a product that specific.

In this case, if someone were to search for a product that specific, Google and other search engines would have to show your website since you’re the only one (or one of only a few) business selling that product.

I’m probably breaking some kinda SEO rule by letting you in on this little known fact. But, I don’t care. I’ve never been one to follow the crowd blindly. The business decisions I make are more driven by transparency and integrity than by the greed of making as much money as possible.